pontiac gets it

last october i wrote about the major disconnect with the toyota truck world of worldcraft commercial.  not only did the commercial not make sense in terms of the game environment but it tried to hit an audience which i believe still isn't familiar with "wow." 

well another automaker is trying their hand at blending in video games for the release of their new car.  pontiac teamed up with the NES classic Spyhunter to promote the launch of their new pontiac g8 gt.  the video can be seen below and i must say connects the two properties well.  it gives the g8 gt a great environment in which to showcase the sexiness of the car while managing to stay true to the original game which was a huge hit amongst NES fans.

good job pontiac!