2 posts tagged “eco-friendly”

well it's been about a week now since returning from sunny (and hot) california from the music festival that was coachella...  i'll be posting an entry over the weekend with a more detailed account of the event along with some pictures and video.  this morning however i saw this interesting concept online relating to festivals and wanted to post it while it was fresh in my head...

myhab, a UK based student started & run company has created an interesting product for the music festival goers experience.  the company has created a unique "tent" called a myhab (obviously) that is a temporary and waterproof shelter that is completely made of recyclable plastic and waterproof cardboard.  the myhab is fixed on a raised platform as well to prevent rain and water from seeping in like a regular tent might.  myhab works with UK festivals to secure premier camping space on festival grounds creating an eco-village of myhabs.  the units are then available for rent by fans who are traveling to the festival, perfect for those making long journeys who are unable to bring along their own tent.  when fans arrive onsite they are greeted with a pre-setup myhab big enough to sleep two people and are also provided access to premier facilities including private showers and bathrooms in the eco-village for being a myhab customer.  at the end of the show myhab staff breakdown all the units and prepare them for their next use.

being a festival fan myself this is definitely a great option for people...especially those that travel by air where bringing your own tent is a challenge.  some festivals in the US have begun to offer pre-built shelters (such as Coachella and newly former Rothbury) however those shelters have been geared toward more VIPs willing to shell out major dough.  myhabs however are a cost-effective and environment-friendly method that enables any fan to have a shelter for a couple hundred bucks. 

let's see if this trend jumps the pond and becomes a more mainstream option at US festivals...

A reader has sent me a link about a new service out there called 41pounds who aims to help eliminate junk mail that comes to your house.  Be it those frustrating coupon mailers, credit card applications, or the infamous "Have You Seen Me?" mailers.

Apparently, according to 41pounds, the average adult receives....yep, 41 pounds of junk mail a year which translates to100+ million trees being destroyed annually.  The service claims to help eliminate 80-95% of that junk mail by calling direct mailers and hassling them until they remove you from their list. 

The service will set you back $41 smackers which nets you 5 years of limited junk mail.  Half of that fee goes toward nonprofit organizations.

One thing of note that I found interesting was the striking similarity between their logo and the Starbucks logo.  Similar circular shape with a green and white design.  Looking for borrowed brand equity perhaps?